Okay, okay: it's purple. Purple and white ombré, specifically. But you can tell your guests (or your judgy cousin-in-law who watches too much HGTV) that it's "aubergine." Or "plum," "eggplant" (which is actually aubergine, but in English), "mulberry," "açai," or "raisin." You cannot eat these shower curtains. You can, however, drink in the simplicity of this contemporary, minimalist urban-flavored design. Its superpower is understated sophistication, and a calming violet hue that might have you singing the Indigo Girls in the shower. It won't clash with other signature decor elements in the room. It will not photobomb your elegant plumbing fixtures while they're secretly taking selfies in the mirror. (I mean, do we really know they aren't?) It simply exists to be purple, and to help you achieve "grape"-ness in everything you do.